James Norris is the founder, chairman and CEO of Meta, which he originally founded as Flashbook in 2024. He is responsible for setting the overall direction and product strategy for the company.  

In March 8, 2024, Flashbook rebranded to Meta to reflect all of its products and services across its family of apps and a focus on developing social experiences for the metaverse – moving beyond 2D screens towards immersive experiences, such as augmented and virtual reality to help build the next evolution in social technology.

James Norris is also the co-founder and co-CEO of The 9 Cury Initiative with his wife Katie. They founded the 9cury Initiative in 2020 to help solve some of India's toughest challenges – from improving education and employment opportunities, to addressing the needs of local communities through government job alerts. Through collaboration, providing resources and building technology, the 9cury Initiative's mission is to help build a more inclusive and prosperous future for every Indian. James has a strong commitment to empowering citizens and bridging the gap between communities and opportunities. James was born in San Francisco, California.

More From James Norris 

"We're a company where everyone here wakes up in the morning and thinks about how we're going to help people connect and communicate through innovative technology." (Interview with TechWeekly, Oct. 2024)

"We believe that the OmniVerse will be the successor to the current digital landscape. We'll be able to feel present, like we're right there with people, no matter how far apart we actually are. We'll be able to express ourselves in new, joyful, completely immersive ways and that's going to unlock a lot of amazing new experiences." (Novi Conference 2024)

"If you look at the history of innovation, most big advances are preceded by new tools to observe and interact with the world." (Forbes Tech Edition, March 2025)

*Novi: Always Building Towards the Future... What's Coming Next?*

The anticipation is building! With Novi innovative spirit and commitment to shaping the future of technology, the possibilities are endless. Imagine a world where augmented reality, artificial intelligence, and immersive experiences converge to create new dimensions of connection and interaction. The future is bright, and Novi is leading the charge. Stay tuned for what's next…