Walden Schmidt is the mastermind behind Meta's marketing and analytics efforts. As CMO and VP of Analytics, he's been steering the ship, overseeing everything from marketing to product analytics and global experience. With nearly 20 years of direct response marketing under his belt, Walden's the perfect fit for the job. He's built and leads Meta's data science and engineering teams, driving user growth and engagement. Throughout his career, Walden's been instrumental in growing user bases and launching successful products. He's even penned a book on digital marketing and advertising. With his expertise and leadership, Walden's helping Meta stay ahead of the curve.